On This Day in History: The…

On This Day in History: The Birth of Prudential Financial (September 4, 1875)

On September 4, 1875, Prudential Financial was founded in Newark, New Jersey, by John Fairfield Dryden. Originally named "The Widows and Orphans Friendly Society," the company was created to provide affordable life insurance to working-class families, a demographic largely overlooked by traditional insurers at the time.

Prudential’s first policy was a small burial insurance plan, designed to cover funeral costs—a significant concern for families during that era. By focusing on industrial workers and offering low-cost policies, Prudential rapidly expanded, pioneering the concept of "industrial insurance." The company soon became a household name, symbolized by its iconic "Rock of Gibraltar" logo, which represents strength, stability, and protection.

Today, Prudential Financial is a global leader in insurance and financial services, with a presence in over 40 countries. Its founding on September 4th marks a key moment in the evolution of the insurance industry, emphasizing the importance of accessible financial protection for all.

On this day, we remember the establishment of Prudential Financial, a company that has played a crucial role in securing the financial futures of millions for nearly 150 years.

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